As a unit that aims to promote Al-Azhar via PERKEMAS, and since the latter is the bridge between Al-Azhar & Singapore, Public Relations view that to market Al-Azhar, it needs to first market PERKEMAS. Knowingly, any effective marketing and promoting require a good product with a good branding. The products of PERKEMAS need to be of a certain quality – world-class quality.
If PERKEMAS is to continue this high quality product(s), and for this product(s) to be sustainable, it needs a goal, a long term goal. In this premise, Public Relations 2013/2014 initiated the goal – Beit Hikmah.
The House of Wisdom (Arabic:بيت الحكمة Bayt al-Hikmah) was a library, translation institute and research center established in Abbasid-era Baghdad, Iraq. It was a key institution in the Translation Movement and is considered to have been a major intellectual hub during the Islamic Golden Age. The House of Wisdom was founded by Caliph Harun al-Rashid and culminated under his son al-Ma’mun, who reigned from 813 to 833 and is credited with its institution.
Beit Hikmah is a substitution of MUIS’ 4YP Plan as PERKEMAS’ long term goal and future aspirations. While it has represented the acme of Islamic civillisation & history, Beit Hikmah will be PERKEMAS’ idealistic state which all units work cohesively annually to reach. Each key *historical components of Beit Hikmah will be represented by every units within PERKEMAS. This will consequently begets a sense of unity within PERKEMAS, a sense of direction for all of its future dynamics and a long term ideal goal which will distinguish it from other student unions globally. Beit Hikmah will represent a new era for PERKEMAS.
HISTORICAL COMPONENTS OF BEIT HIKMAH:
3. Economic Support (from the Caliph) for Beit Hikmah’s Dynamics
4. Intellectual Centre
5. Public Service (Contributions towards Community)
7. Building Maintenance
8. Material Providers
Respective units representation of Beit Hikmah:
1. Library – Library Unit
2. Translation – Public Relations
3. Economic Support – Economic Unit
4. Intellectual Centre – Tarbiyah Unit
5. Public Service – Dakwah Unit
6. Research – Research Unit
7. Building Maintenance – Kebajikan Unit
8. Material Providers – Kebajikan Unit & Multimedia Unit